How Starting To Build A Personal Brand

The power of the bear and the Moon

I learned it to defend myself from who attacked me, I never though how many awards it might granted to me.

Photos and story by Jose Cruz, as he told it to ChulucanasGym

My name’s José Antonio Cruz. I was bor non July 22^nd, 1971, in Sullana City, Peru, but when I was 6 months old, I was brought to Lima City.

I began to practice martial arts on September 14^th, 1973 with my brother Juan, who passed away later.

We lived and worked at the market almost all the day because when I was 5 years old , my mother sold refreshing water, flavoured snow, Peruvian doughnuts, fried fish, and Peruvian stuffed potatoes. There were many kids smashing us and we had to defend ourselves.

My brother was a martial arts freak. He started to teach me because we never had parents for defending us or for facing alone the troubles breaking out before the youth. And that was why my brother ever said to me: “You ever got to be warned in everything.”

I practiced first shotokan karate. There are many styles in karate, and I practiced that style. I liked because that was the one I was though about since I was a very child.

I think I adopted it as my sport just months later because when you ever are tought about something and you like it, you do it with love, joyful and happiness.

I was one of the persons who highlighted more. I had a very strong speed of legs and arms. I have a very strong speed until now.

When I was 14 years old, I returned to Talara City. I founded there Kumazawa Club, on September 14^th, 1987.

Kumazawa is a Japanese word that means “the power of the bear and the Moon.”

Since I began to teach until today, I have 2322 titles accumulated by pupils in regional, national and international events, inside and outside Peru. I have 48 black-belt pupils.

I have 239 diplomas, 4 times International Champion in Ecuador.

I studied Psychology of Sport in Guayaquil, ecuador, and Natural Medicine with a master in Chanchamayo, Peru.

I began with kickboxing On July 22^nd, 1993, and u-kickboxing 4 years later. Now, I combine martial arts because all techniques of muay thai are in karate. I combine the technique of kickboxing muay thai to karate and krav maga.

Kumazawa Club headquarters are in Piura City since October 1^st, 2004.  I have a extreme training system and a boxing ring. In Sullana, it goes forward everyday, but the bad is the people think everything is easy and free.

Many people wants I get back to Talara because of my goals, my teaching style and my behavior. I’m thinking of the way to open a club.  One month to up.

I teach, explain and give life examples.

A good sportsperson has to be humble, much educated, better everyday. It ever must study, being the best in everything. It’s the difference.

I praise and believe in God. God is the first for me and being a good brother, son, nephew,neighbor, uncle. I was growth-up with respect and humility.

I don’t do things what are going to affect myself later: drinking, smoking, overnights.

I know karate men who first were dedicated to beer and vice.

I never had pills. Everything is natural: my health, my body is firm.

I fight for a better life. I have a juice store, I am a cooker, I do everythin in my life, but good thingsg.

I’m going to have a seminar with a world champion next November, and I want to teach disabled kids for free, because everything is not just receiving, giving either.

The club opens at 8:00 and closes 22:00, available in:

• Piura Downtown: 597 Cusco st., on the corner with Moquegua St.
• Sullana Downtown: 583 Callao St., on the corner with Grau St.

Post-produced by Sheyla Benavente.

Read also: The Baro’s Strategy.

The ‘Scorpion’ teaches his Tricks

The muay-thai’s Peruvian  Champion and South American second place is ready to share all what he learned.

By Nelson Peñaherrera. Video by Estany Tineo.

“Stay calm,” Daniel, The ‘Scorpion’ , Garro suggests me while I try to kick frontal. Muay thai’s Peruvian champion and South American second place keeps serenity before, during and after the demonstration for this story. “Calm and reflexes are fundamental when you face a fight,” he states.

Daniel is 30 years old, born in Huacho, near Lima, and seemed to be destinated to soccer, what he plays since he was 15.”I played with Union Huaral and León de Huánuco”, but since he turned 20, box and martial arts began to tease him, got involved with them, and became into the fight method created in the ancient kingdom of Siam, today Thailand, as an alternative for body-to-body combat in tribal and royal wars at Indochina Peninsula.

In fact, it was impossible thinking to lead if you have not wan a muay borang tournament, prior to muay-thai.

Today, it’s considered an extreme contact sport, and that demands  what the fighter gets focused on what doing, controls reflexes, knows how to keep calm and being able to hold the effort in endurance and power as well. This is not a sequence, but something integral, simultaneous.

“First, you have to get fit,” Daniel Garro advises. “Then, you begin to train movements step by step until giving them fluency such as you were dancing.”

Technique learning also requires you apply some Physics from initial attack position for your center of gravity to be in the right place at the time of kicking, punching, poking, blocking the opponent or make losing the balance until leaving out of fight.

“Myself faced to some ‘bulls’,” Daniel tells as he explains there is a weight classification for tournaments, but this is relative at the time of every combat. “It’s much trick than anything else,” he repeats as he tries I get painless (his bobbinn smashes hurt my tights) or he teaches me how to make leaving his gravity center by enforcing mine on my own ankle and spinning  my other leg like a compass.

He’s 1,80 meters height, 70 kg weight (I’m 1,67 m height, 70 kg weight), so he’s got agility (and experience) in his favor, but eventually each fighter has to learn how turning weakness into chances at a little time bit.

Plus Daniel’s attitude allows much confidence that learning is irresistible. Actually The Scorpion is teaching at AWKA Academy in Piura City, if somebody wants to gain power, endurance, and mental speed, because I got convinced that fighting without a strategy is the same than losing weight or gaining mass without diet control, at least.

By the way, he was nicknamed so by one of his first coaches. “At the sparring, I used to kick pulling my feet along my back,” and it was his personal print.

When he tried to have a true scorpion as a pet, he got a scorpions babycare, and when he wished to increase the family, he brought another one what ate the first host, then it rran away. Since then, Daniel defeated to be a scorpions farmer, but that nickname got printed in one of many tatooes decorating his body, which he carried at tournaments in Peru and Chile as well.

Even like a coach, he is already satisfied sending new talents to national championships, gaining the top rankings. There are also projects for training public law enforcement specialized groups but there are many remaining details to adjust yet.

Post-producido por Sheyla Benavente.